designer & friend
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NBC BEIJING OLYMPICS 2022

NBC  BEIJING  OLYMPICS  2022  STYLEGUIDE

With every Olympics, NBC always creates its own broadcast brand to complement the Olmypics' own. Based off the Chinese Knot, which represents the rich Chinese culture as well as its meaning of union, wisdom, and warmth, this concept intends to modernize the knot's aesthetic to a more modern, graphic style.  As this was my first time building a whole broadcast style guide, it was super fun and enlightening to know all about its parts and ideas.