PINC SARASOTA 2017
PINC is a one day experience that brings together inspiring and insightful people that present their stories and causes. Whether it's about helping People from all walks of life, making ingenious Ideas, protecting and sustaining Nature, or simply furthering the adventures of creativity, PINC is an amazing conference to witness.
I was privileged to lead the making of the opening video that starts the day, which is also the video that plays to resume the program after every break. While Alyssa Gibson created the concept and visual language for this year's event, I was happy and excited to work with her and Joshua Galindo to add an extra touch of rules and themes to make the overall project stronger and easier to translate in motion.
"Multi-Dimensional" was the concept term that Alyssa had in mind with her print material, and so we thought to push that idea in a 2D animated world. We used shapes within mattes, more shapes (or photographic elements) above them, and even more shapes. A weave of layers was a good way of thinking about it.
Furthermore, it was important to have a clear sense of scale changes, to emphasize the difference in "dimensions" and "spaces" between frames. To remain true and close to Alyssa's initial designs though, I thought to reinforce the diagonal direction her shapes and designs took. By slanting shapes, elements, and rotating type, the designs seemed much more similar.
We also made it a point to have the Open an active and continuous animation to highlight how every category (People, Ideas, Nature, and Creativity) comes together. A particular detail I wanted to make sure was that every styleframe would lead the next frame's background.
Another additional element we added into the design language was to include textures. With such clean, sharp lines, as well as a stark contrast in shapes and colors, a touch of texture was what the designs needed to make it more tangible and relatable.